7 Things to consider before buying a SEO package

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When it comes to increasing your online visibility, choosing the right SEO packages is very important and that might make or break your business growth. Dubai has a competitive digital marketing and most of the agencies promise the highest possible ranking, but how can you know which package works the best for your business?

Before singing any SEO packages try to take a moment and understand what you’re paying for and what the agency is delivering to you. In this blog we go through the 7 most important things to consider when buying a SEO package in Dubai, so you will avoid any costly disappointments.

1. Understand your business goal

Before checking the prices and the features try to get clear on what exactly you want from hiring an agency to take over your website SEO. Are you trying to improve your visibility online? Are you trying to promote your products and get more sales? Do you want to generate more B2B leads?

When choosing a SEO package, it should align to your goal. For example, a local restaurant in Jumeirah will mostly focus on Google map optimization because they might need to improve their visibility to users around them. 

Another instance might be, a digital marketing agency might need to do content marketing and link building for long term authority. 

So, when you know what your objectives are, you can easily remove those agencies that don’t provide the services you need to have to reach your goals. A real SEO success starts with the plan and strategy, not just monthly subscription.

2. Know what’s included and what’s not

Most of the agencies promote the “complete SEO packages”, but the features can be very different to what they are supposed to deliver. Try to understand what they will deliver at the end and make sure those features are mentioned in the contract. Here are some of the basic SEO features that each SEO plan has:

• Website Audit
• Technical fixes 
• On-page optimization
• Keyword research
• Local SEO
• Content creation and blogs
• Backlink and local citations
• Monthly report

If there is something that is not mentioned it is mostly not part of the package. Cheap SEO packages mostly skip the content creation and link building because these two steps are the most important ones in terms of generating traffic.

3. Avoid “guaranteed rankings” or unrealistic promises

No one can guarantee you will rank #1 on Google and if somebody does claim to try to check their case studies if they really deliver what they claim to deliver. Search algorithms are changing frequently and they are complex. Ethical SEO takes time and can’t be done over one several weeks. Things to consider instead of ranking guarantees might be, steady growth in organic traffic, increased visibility for keywords and better conversion from the visitors.
A professional agency will mostly focus on something that is measurable such as traffic, impressions, conversion etc rather than empty promises.

4. Ask about reporting and communication

Every SEO agency needs to provide you the report usually at the end of the month to assure you what they have done throughout the month. You deserve to know what result you have got for what you have paid for. Before signing, ask how often they generate the report. You can expect these signs from a good SEO package:

Monthly or weekly reports, access to tools like Google Analytics and Google Search Console, clear explanation and not just the stats, clear communication via emails or calls.

Try to avoid agencies that only send you the screenshot or just talk. As a competitive digital market like Dubai, you need to make sure the SEO agency you’re choosing is professional at what they do.

5. Check the agency’s track record

In this digital marketing age, where there are flashy websites everywhere and cheap SEO promises, the real result speaks louder. Try to invest some time to look at the company’s background and the work they have delivered for other clients. Try to find an answer to these questions, do they have any local case studies and testimonials from clients based in Dubai?
Can they provide the ranking and traffic growth from the past projects?
Are they using white hat SEO and ethical techniques?

A professional SEO agency won’t hesitate to share their work and try to even verify their claims.

6. Balance cost and value

It is tempting when you want to choose the cheapest SEO package available, especially at the beginning, but in SEO you mostly get what you have paid for. The cheap SEO packages often rely on automated link building, copied content or tactics that are outdated or just not fit to your goals where in future to repair the damage that would cost you even more.

Instead of focusing only on the price, look what value are you getting, try to ask this question:

• How experienced the team is in handling your SEO project?
• Are the strategies customized to your business?
• Do they create real content or just keyword filling?

SEO packages, especially affordable ones should provide transparency, strategic and planning not just shortcuts.

7. Look for long-term partnership potential

When choosing a SEO package try to think about long term partnership. If you choose an agency which doesn’t provide any value to your project and business you end up switching agencies and that might be very costly. SEO is not a one month plan, it’s the ongoing process. Try to find agencies where they plan long term strategy, adapt to new algorithms and improve the conversion and not just ranking. Think about the partnership and not just the purchase. The right agency will help you build trust in your client, improve revenue and optimize your online presence. 

Choosing a SEO package is not only about finding the cheapest one, it’s about finding the agency that you can trust and who understands your goals, communicates in a transparent way and most importantly delivers consistent results.

At Boldin we provide different type of SEO services for different industries which is customised with your business goals. You can always check our SEO packages and contact us for more info.