SEO agency in Dubai that grows your business

On the first step of our SEO campaign we check the website if there are any errors. Basically the SEO audit is to evaluate the website to meet Google standards. For example, one of the main aspect of SEO Audit is page speed. There are so many platforms to build the website upon and the most well-known is WordPress. We create the WordPress sites using custom themes which enable us to not rely on third party extensions and plugins and that impact the page speed significantly. Having a responsive website is one of the main aspects in Google standard since most of the traffic is from smartphones. Our team is extremely experienced in UI/UX to create stunning websites which are user friendly and user interactive.

In this phase we focus on looking for the right keywords that align with your business’s goal and more importantly generate traffic. There are a huge number of terms people use to search for in Google. Each term and word and its own volume, difficulty trend and intent accordion to your goal. Our main focus here is to target the keywords that have the most high search intent which lead to generating organic traffic from the users that have potential to likely convert into clients. There are long tail keywords that help us in that strategy. Long tail keywords contain several terms or words where users search for more particular types of services or products.

After targeting the right keywords it’s time to generate content. One of the most important steps in our SEO campaign is content generation. Delivering a high quality content can increase user engagement on the website which leads to increase the overall time they remain on the website. That is one of the aspects of converting the user into a potential client with the write placement of call to action. Our content creation team makes sure to deliver the most valuable content such as text, image, animation and other infographics in different topics and areas.

The next step is to migrate the content. There are many areas to consider on On-Page SEO such as having only one h1 tag which mostly contain the keyword, followed by multiple h2 tags which are the supportive keywords (mostly can contain long tail keywords), alt attribute on the image tag, page title and meta description which are essential for each webpage. There are some strategic methods when doing On-Page SEO like having the right amount of content on the page, not trying to overuse the keywords, and paying attention to using the right format for the content. Having the right format helps Google crawlers to understand the content easier and better.

Off-Page SEO are the actions that can be taken outside of the website to generate more traffic. Making the website trustworthy and credible with high value of content, ensures Google to rank high on specific keywords. As an example, creating backlink from other websites that have high domain rate and high page rate can help website’s authority. Getting the backlink from the website with relevant areas can be crucial. Engaging in other platforms such as social media, having positive clients review and increasing brand awareness can help generate more trust to Google and also users.

On the last step we inform our clients about the current status of their website. We monthly generate reports of things that we have done and achieved in order to help clients understand the process. We measure the results by reporting the stats of how well the pages are doing in terms of traffic. In our report we analyze and present each keyword rank, conversion rate, bounce rate, backlinks, site health, etc. Based on the results achieved it can be helpful to set the new goals for further SEO campaigns.